Flower Power

human need. B Recent studies at the Department of Psychology at Rutgers State University of New Jersey investigated claims that flowers are unique among living organisms in their ability to induce profound changes in our emotional state. As the first part of their research, the Rutgers team visited 150 women in their homes. Each was presented with a variety of gifts such as flowers, fruit or sweets. The women were unaware that the study was about the effect of the flowers on their emotions. They were told that it was a study about their daily moods, and that they would receive a gift in return for taking part. Following the presentation of the gift, those receiving flowers were assessed as displaying a much more positive mood than those who got other gifts, and this effect lasted for several days. After receiving flowers, they were also more willing to answer questions concerning their social circle and intimate conversations with friends and family. The results suggest that flowers influence our secondary socio-emotional behaviours, as well as having a strong effect on our immediate emotional expression. C In the second study, the psychologists observed participants being handed single flowers, or alternative gifts, in…