The Blockbuster Phenomenon: a new museum trend

exhibition that people who normally don‟t go to museums will stand in line for hours to see” (Elsen 1984). Once the museum that created the exhibition has shown it to their local market, it can be offered to other organizations for a fee. This means that you can boost your own door takings and make money from boosting someone else‟s door takings. B While partaking of the excitement of the blockbuster, visitors thus lured are likely to stay longer at the museum. Betty Churcher, when Director of the Australian National Gallery, Summed up the new blockbuster creed as follows: The bonus of the blockbuster exhibitions is that people come to see the blockbuster and they stay to lock at the permanent collection, so you are getting broader exposure for your collection.